Every business owner has a reason behind starting their company. Whatever that reason is, it is important that your staff understands it. When employees know your passions, they will feel more motivated to help you be successful.
People will put more of themselves into something they believe in. It is your job as a CEO to make your vision for the company known to those that work for you. It is just as important for your top level management as well as your entry level employees to understand your vision.
Here are ways to make your values known to your employees.
Incorporate Your Vision Into Staff Orientation
When a new person comes onto the team, they need to be introduced to the vision of the company. You need to put together a very clear idea of what the company stands for and where you plan to take the company in the future.
Introducing the vision during orientation will help new employees understand how important it is for them to get behind the company’s values.
Share Your Passions During Staff Meetings
First of all, you should have regular staff meetings. During these meetings, it is a good idea to go over the vision and passions you have for the business. You do not have to take up much time doing this, but it should be part of your meetings to remind everyone why they are here.
Create An Engaging Marketing Campaign For Your Employees
It is just as important that you market your company to your employees as you do to your potential customers. Employee buy-in is essential to having individuals that are loyal to you and work hard for the success of the business.
Put together engaging campaigns that can be made into poster form. These posters can be displayed in employee break areas or around high trafficked areas of the building.
Digital marketing is also an important outlet to get your vision across to employees. Put together a logo and tagline that can be included at the close of every email that you send.
When you have people in the company that know what you are passionate about, it will give them a sense of purpose. They will work harder and be more dedicated because they work for someone they can believe in. All of us are better at our jobs when we understand what the purpose of the job is and the direction of the company.
~ Written for us by our associate Gary Sorrell, Sorrell Associates, LLC. Copyright protected. All rights reserved.